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“All kids need is a little help, a little hope and someone who believes in them”
- Magic Johnson


Choice Foundation

In the year 2012, a few of us, medical and non-medical professionals joined hands to make a difference in the lives of children. We wanted to leave behind a healthy, supportive and cautious generation that took their health and well-being seriously.

With this objective in mind, we started CHOICE Foundation, a Not-for-Profit organization that strives to develop an ecosystem of doctors, donors, various NGOs supporting orphanages, facilitators and other charitable institutions to provide intensive care and emergency treatment to sick children coming from socio-economically challenged families.

CHOICE stands for “Children’s Intensive Care and Emergency Foundation”

Hence, we work tirelessly to identify and support children needing critical and emergency care. Through our service, we want to empower every child, irrespective of their socio-economic status  Along with our mission to provide quality healthcare to underprivileged children, we have also developed a program to promote preventive healthcare amongst children and spread awareness on good health practices.

                                     We are motivated by our objective “Every Child Counts”


Our mission to empower every child with good health led us to initiate “My Child Health”, a comprehensive preventive school health screening for all children. Every child at various private, government, social welfare & tribal schools irrespective of their socio-economic status should have a right to be healthy through this initiative.

It echoes well with our mission –

                                      “Empower Every Child to Celebrate Healthy Childhood”


Tertiary Intensive and Emergency Medical Care (TIME) is the long cherished vision of few Professionals, inspired to be in service of the socio-economic/financially challenged families by providing state-of-the-art paediatric Tertiary Medical Care with financial assistance to sick children needing intensive care and emergency treatment.

‘My Child Health’ Preventive Screening is very unique, holistic, standardized and comprehensive digital screening program for children between 2-18 years, Which aims at assessing and continuously monitoring the child’s physical and psychological health that shapes and positively influences the overall development. It assesses the child’s health extensively and intensively across  mind and body systems

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